Privacy Policy

This Privacy Notice for Tucker Key LLC (doing business as Velvet Ropes) (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

• Visit our website at https://www.velvetropes.com or any website of ours that links to this Privacy Notice
• Use Velvet Ropes. Velvet Ropes is an interactive, map-driven freemium web application for discovering real-world places of public fascination — celebrity homes, crime scenes, haunted sites, filming locations, and historic landmarks — starting in Nashville, Tennessee. Users browse an interactive map for free and may purchase credits to unlock exact addresses, property details, and curated stories tied to each location. The Service is mobile-first and accessible at https://www.velvetropes.com.
• Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@velvetropes.com.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way is by submitting a data subject access request, or by contacting us.

1. What Information Do We Collect?
2. How Do We Process Your Information?
3. What Legal Bases Do We Rely On to Process Your Information?
4. When and With Whom Do We Share Your Personal Information?
5. What Is Our Stance on Third-Party Websites?
6. Do We Use Cookies and Other Tracking Technologies?
7. How Do We Handle Your Social Logins?
8. Is Your Information Transferred Internationally?
9. How Long Do We Keep Your Information?
10. How Do We Keep Your Information Safe?
11. Do We Collect Information From Minors?
12. What Are Your Privacy Rights?
13. Controls for Do-Not-Track Features
14. Do United States Residents Have Specific Privacy Rights?
15. Do Other Regions Have Specific Privacy Rights?
16. Do We Make Updates to This Notice?
17. How Can You Contact Us About This Notice?
18. How Can You Review, Update, or Delete the Data We Collect From You?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information we collect may include the following:

• email addresses
• contact or authentication data

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe and PayPal. You may find their privacy notice link(s) here: https://stripe.com/privacy and https://www.paypal.com/privacy.

Social Media Login Data. We may provide you with the option to register with us using your existing Google account. If you choose to register in this way, we will collect certain profile information about you from Google, as described in the section called “HOW DO WE HANDLE YOUR SOCIAL LOGINS?” below.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice.

The information we collect includes:

• Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services (IP address, device information, browser type and settings, activity in the Services, device event information).
• Device Data. Information about your computer, phone, tablet, or other device you use to access the Services (IP address, device/application identification numbers, location, browser type, hardware model, ISP/mobile carrier, OS, and system configuration information).
• Location Data. Information about your device’s location, which can be precise or imprecise. We may use GPS and other technologies to collect geolocation data. You can opt out by refusing access or disabling your Location setting on your device, though this may affect certain aspects of the Services.

Google API

Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes only with your prior explicit consent.

We process your personal information for a variety of reasons, including:

• To facilitate account creation and authentication and otherwise manage user accounts.
• To deliver and facilitate delivery of services to the user.
• To respond to user inquiries/offer support to users.
• To send administrative information to you (changes to our terms and policies, and other similar information).
• To fulfill and manage your orders, payments, returns, and exchanges.
• To request feedback.
• To send you marketing and promotional communications. You can opt out at any time.
• To protect our Services (including fraud monitoring and prevention).
• To identify usage trends.
• To determine the effectiveness of our marketing and promotional campaigns.
• To save or protect an individual’s vital interest (e.g., to prevent harm).
• To prevent unauthorized scraping, extraction, or copying of premium location data. We monitor and log access to premium content — including exact addresses and property details — to detect and block automated scraping, bulk extraction, and paywall circumvention.
• To prevent misuse of location information against the people and properties we feature. We review access patterns and enforce our acceptable-use rules to detect attempts to use addresses or location data to stalk, harass, trespass upon, or otherwise harm the individuals and properties featured.
• To enforce purchase entitlements and prevent credit or account sharing.
• To decide where to expand our coverage. We analyze location requests and usage by area to prioritize which cities, neighborhoods, and points of interest to add next.

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law.

If you are located in the EU or UK, the GDPR and UK GDPR require us to explain the valid legal bases we rely on. We may rely on:

• Consent — you can withdraw at any time.
• Performance of a Contract — to fulfill our contractual obligations to you, including providing our Services.
• Legitimate Interests, for example to: send users information about special offers and discounts; analyze how our Services are used so we can improve them; support our marketing activities; diagnose problems and/or prevent fraudulent activities; understand how users use our products and services to improve user experience; protect our proprietary content and the integrity and revenue of our paid Services; safeguard the safety, privacy, and quiet enjoyment of the individuals and property owners featured in our Services; protect our monetization model and ensure paid features are used as intended; and grow and improve our Services in the places our users actually want them.
• Legal Obligations — compliance with our legal obligations.
• Vital Interests — to protect your or a third party’s vital interests.

If you are located in Canada, we may process your information with your express or implied consent, which you can withdraw at any time. In some exceptional cases we may be legally permitted to process without consent (e.g., investigations and fraud detection/prevention; business transactions; legal/court requirements; etc.).

In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us. We have contracts in place designed to safeguard your personal information.

The categories of third parties we may share personal information with are:

• Ad Networks
• Retargeting Platforms
• Sales & Marketing Tools
• Data Analytics Services
• Data Storage Service Providers
• Cloud Computing Services
• Website Hosting Service Providers
• User Account Registration & Authentication Services
• Performance Monitoring Tools
• Mapping & Location Services

We also may need to share your personal information in the following situations:

• Business Transfers. In connection with any merger, sale of company assets, financing, or acquisition.
• Affiliates. With our affiliates, requiring them to honor this Privacy Notice.
• Business Partners. To offer you certain products, services, or promotions.

In Short: We are not responsible for the safety of any information that you share with third parties that we may link to or who advertise on our Services, but are not affiliated with, our Services.

The Services may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties not affiliated with us. We do not guarantee and are not liable for any such third parties. Any data collected by third parties is not covered by this Privacy Notice.

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising.

To the extent these online tracking technologies are deemed to be a “sale”/“sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section “DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?”

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

Google Analytics

We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting, and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. For more information on Google’s privacy practices, visit the Google Privacy & Terms page.

In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.

Our Services offer you the ability to register and log in using your third-party Google account. Where you choose to do this, we will receive certain profile information about you from Google — often your name, email address, and profile picture, as well as other information you choose to make public.

We will use the information we receive only for the purposes described in this Privacy Notice. We do not control, and are not responsible for, other uses of your personal information by your third-party social media provider.

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United States. Your information may be transferred to, stored by, and processed by us and the third parties with whom we share your personal information, in the United States and other countries.

If you are a resident in the EEA, UK, or Switzerland, these countries may not necessarily have data protection laws as comprehensive as those in your country. We will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

European Commission’s Standard Contractual Clauses: We have implemented measures to protect your personal information, including by using the European Commission’s Standard Contractual Clauses for transfers of personal information between us and our third-party providers. These clauses require all recipients to protect all personal information originating from the EEA or UK in accordance with European data protection laws. Our Standard Contractual Clauses can be provided upon request.

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or isolate it from further processing until deletion is possible.

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk.

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor’s use of the Services. If we learn that personal information from users under 18 has been collected, we will deactivate the account and take reasonable measures to delete such data. Contact privacy@velvetropes.com with any concerns.

In Short: Depending on your state of residence in the US or in some regions (EEA, UK, Switzerland, Canada), you have rights that allow you greater access to and control over your personal information.

In some regions, you have certain rights under applicable data protection laws — including the right to request access and obtain a copy of your personal information, request rectification or erasure, restrict processing, data portability, and not to be subject to automated decision-making. You can make a request using the contact details in “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?”

If you are in the EEA or UK and believe we are unlawfully processing your personal information, you may complain to your Member State data protection authority or the UK data protection authority. In Switzerland, contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: You may withdraw consent at any time by contacting us. This will not affect the lawfulness of processing before withdrawal.

Opting out of marketing and promotional communications: You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us. We may still send service-related messages necessary for the administration of your account.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can: Contact us using the contact information provided. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. We may retain some information to prevent fraud, troubleshoot problems, assist investigations, enforce our legal terms, and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers accept cookies by default. You can usually set your browser to remove or reject cookies. You may also opt out of interest-based advertising by advertisers on our Services. For further information, see our Cookie Notice.

If you have questions or comments about your privacy rights, email us at privacy@velvetropes.com.

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. California law requires us to let you know how we respond to web browser DNT signals; because there is no industry or legal standard, we do not respond to them at this time.

In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent.

Categories of Personal Information We Collect (past 12 months)

We will use and retain the collected personal information as needed to provide the Services or, for categories A, B, D, F, G, and K, as long as the user has an account with us.

How We Use and Share Personal Information

We collect and share your personal information through: Targeting cookies/Marketing cookies, Social media cookies, and Beacons/Pixels/Tags.

We may use your personal information for our own business purposes, such as internal research for technological development and demonstration. This is not considered “selling” of your personal information.

We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding 12 months: Category A (Identifiers), Category B (California Customer Records), Category D (Commercial information), Category F (Internet activity), Category G (Geolocation data).

We have sold or shared the following categories of personal information to third parties in the preceding 12 months. The categories of third parties to whom we shared personal information are: Ad Networks, Retargeting Platforms, Social Networks.

Your Rights

You have rights under certain US state data protection laws, including: the right to know whether we are processing your personal data; to access it; to correct inaccuracies; to request deletion; to obtain a copy; to non-discrimination; and to opt out of processing for targeted advertising, sale of personal data, or profiling with legal/significant effects. Depending on your state, additional rights may apply.

How to Exercise Your Rights: Submit a data subject access request, email privacy@velvetropes.com, or mail Velvet Ropes, Attn: US privacy-related question, 1815 Church Street Apt 1519, Nashville, TN 37203. You can opt out from the selling of your personal information, targeted advertising, or profiling by disabling cookies in Cookie Preference Settings.

Request Verification: Upon receiving your request, we will verify your identity.

Appeals: If we decline to act on your request, you may appeal by emailing privacy@velvetropes.com.

California “Shine The Light” Law: California residents may request, once a year and free of charge, information about categories of personal information disclosed to third parties for direct marketing purposes. Submit requests using the contact details in this notice.

In Short: You may have additional rights based on the country you reside in.

New Zealand. We collect and process your personal information under New Zealand’s Privacy Act 2020. You have the right to request access to or correction of your personal information. If you believe we are unlawfully processing your personal information, you may complain to the Office of the New Zealand Privacy Commissioner.

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time, indicated by an updated “Revised” date. If we make material changes, we may notify you by prominently posting a notice or directly sending you a notification.

If you have questions or comments about this notice, you may email us at privacy@velvetropes.com or contact us by post at:

Tucker Key LLC
1815 Church St, Apt 1519
Nashville, TN 37203
United States

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.